Nespresso Holiday Campaign
Created a festive hand-lettered mug design as part of Nespresso’s Holidays Made Memorable how-to program. Designed the mug and created the content for Nespresso’s Instagram channel and IG stories. Part of the campaign is to teach Nespresso’s audience how to create their own custom glass mug in an approachable way.
Client: Nespresso
Agency: Weber Shandwick
Services: Custom lettering, social media brand collaboration, product customization, video tutorial
IG stories content within the holiday program design template. Content was a mix of video footage and photography.
The video below is the raw footage provided to Nespresso’s design team to add their branded elements and text on top. The tutorial is a simple and approachable DIY method for Nespresso’s audience to try at home.
See Similar Projects
