Coach Customization for Social Media
I had the opportunity to collaborate with Coach to create a customized leather pouch with words of encouragement for their social media channels. The product was crafted as part of a surprise and delight for one lucky Coach fan.
The brief was to add a customized message to a Coach leather product that was summer-inspired, aligned with their core value of optimism, and designed to match the color palette of the social content for that week.
The video generated over 500,000 views, 46,000 likes, and 500 comments.
Client: Coach
Services: Product customization, process video
Below is the proposed concept mocked up on the product and in the Instagram feed to show how the scene aligns with the aesthetic.
Process video of painting on the product, as shared on Coach’s social media channels.
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