Logitech Campaign Illustration and Collaboration
Hot chocolate illustration with lettering using the Logitech Crayon to promote the product for Logitech’s holiday social media campaign.
Client: Logitech
Services: Custom lettering and illustration, brand collaboration, photography
“Belinda is such a joy to work with. She created unique artwork for our holiday campaign, and perfectly captured what we envisioned in both her artwork and her storytelling around our product.”
Creative direction was completely open, so I chose to play up the magical feeling of the holidays that paired well with gift-giving and receiving a tech gift like the Logitech Crayon.
I used the Logitech Crayon to draw this illustration in Procreate. The tool lends well to monoline illustration and blocks of color. I played with scale, unusual environments, and a touch of surrealism to craft this magical hot chocolate environment.