Logitech Campaign Illustration and Collaboration
Hot chocolate illustration with lettering using the Logitech Crayon to promote the product for Logitech’s holiday social media campaign.
Client: Logitech
Services: Custom lettering and illustration, brand collaboration, photography
Creative direction was completely open, so I chose to play up the magical feeling of the holidays that paired well with gift-giving and receiving a tech gift like the Logitech Crayon.
I used the Logitech Crayon to draw this illustration in Procreate. The tool lends well to monoline illustration and blocks of color. I played with scale, unusual environments, and a touch of surrealism to craft this magical hot chocolate environment.