Michaels Resolution Campaign
Brand collaboration to promote new year’s resolutions and encourage the audience on social media to participate as well. Custom illustration and lettering to document my own resolution, which was “Draw more, think less.” The concept is centered around the idea that overthinking keeps good ideas bottled up that can only be released if you put pencil to paper. View the post here on my account and here on the Michaels account.
Client: Michaels
Services: Custom hand lettering and illustration, art direction, brand collaboration, photography
Agency: Chictopia
Work in progress DIY shot to encourage our audiences to get the idea on paper and perfect later, rather than be held back by the pressure to “get it right” immediately.
“Belinda was a great partner to work with! She created beautiful artwork and was flexible in creating content with a
quick turnaround.”
Final inked version of the lettering, “Draw more, think less”
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