The Secret Ingredient to Building Your Audience
Collaboration with James Lewis, a lettering artist, in which we combined his copy direction with my focus in food illustration and lettering to share this message about being genuine to our audiences. Upon agreeing on the topic, James provided his copy and I added the recipe twist and created the artwork.
Cover image comped in a book cover mockup to play off the idea of a recipe book. The full message inside the “recipe book” is below.
