Before Adding Spice: A Peek Into My Lettering Process

How to add illustrative elements to hand lettering tutorial by Chicago freelance artist and illustrator. Photo of iPad with digital illustrations illustrated on top.

I once had my husband try a Chinese noodle dish I made (I’m not a fan of cooking). After a few bites he looked up and said, “Something’s missing. It needs more spice!” (What can I say, I married him for his honesty 😆) Turns out I hadn't quite cooked the noodles to al dente — no amount of spice could've fixed that! 😅

We've all had that moment with our lettering, right? That feeling that something's missing. 

But just like nailing the basics of cooking before reaching for the spice rack, let's ensure our foundation is solid. 

Here's a peek at my process for planning lettering compositions:

Step 1: Brainstorm & sketch

How to create add illustrations to lettering tutorial by Chicago freelance lettering artist and illustrator. Brainstorm concept on sketchbook.
  • Start with paper and pencil to get messy with ideas, aka a brain dump (no filtering here!)

  • Write out your phrase

  • Plan your composition with rough thumbnail sketches (keep it small so you don’t get ahead of yourself and try to refine too early. Nothing like wasting time on a bad idea 😉)

How to create add illustrations to lettering tutorial by Chicago freelance lettering artist and illustrator. Sketch concept thumbnails in sketchbook.

Pro tip: Use simple boxes to plan your lettering layout first 

  • Sketch simple shapes instead of letters to focus on the overall layout. Add the letters once you're happy with the composition.

How to create add illustrations to lettering tutorial by Chicago freelance lettering artist and illustrator. Sketch concept thumbnails in sketchbook.
  • To stretch those creative muscles, I always aim for 3-5 ideas.

 

Step 2: Digital refinement

How to create add illustrations to lettering tutorial by Chicago freelance lettering artist and illustrator. Refine sketch digitally.
  • Set up your canvas (I work at 8" x 10", 300dpi in Procreate)

  • Import your strongest thumbnail sketch as a starting point

  • Work in layers to refine your lettering and any illustrations

 

Step 3: Add color and polish

Rough color block
  • Start with quick color blocking to determine your palette (notice just how rough that is when I do it! I’m getting a sense of how the colors are distributed without getting caught up in refining details)

  • Build up your final piece layer by layer

This is the longest part of the process for me. Take a break, eat a snack, and get back to it when you’re ready to keep going. 😉

 

Step 4: Add finishing touches

How to create add illustrations to lettering tutorial by Chicago freelance lettering artist and illustrator.. CLose up of texture being applied to illustration.

A pinch of decorative elements here, a dash of texture there. This is the fun part!

Season to (your artistic) taste. 😉

The texture brushes I use in this piece are Procreate’s noise brush, Shoutbam’s Rough and Raw set, and Gouache Shader brushers.

 

Step back and enjoy your finished piece!

How to create add illustrations to lettering tutorial by Chicago freelance lettering artist and illustrator. Snow White in Hungrily Ever After, a book cover illustration featuring fairy tales with a foodie twist.

You can even mock it up into some fun book covers! Here’s the template I used for these.

Book cover concept in  lettering tutorial by Chicago freelance lettering artist and illustrator. Snow White in Hungrily Ever After, a book cover illustration featuring fairy tales with a foodie twist.
Book cover concept in  lettering tutorial by Chicago freelance lettering artist and illustrator. Snow White in Hungrily Ever After, a book cover illustration featuring fairy tales with a foodie twist.
 

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